Skills & Competencies for Market Research Analyst IV

Market Research Analyst IV job profile

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JOB SUMMARY for Market Research Analyst IV

Collects and analyzes data to evaluate existing and potential product/service markets.

JOB RESPONSIBILITIES for Market Research Analyst IV

Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales.

Market Research Analyst IV SALARY RANGE

BASE 50%
$132,219
TOTAL 50%
$144,449
Job Level
P04
Job Code
SM15000231
Education/Degree
Bachelor's Degree
Reports To
Manager

Market Research Analyst IV Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Market Research Analyst IV skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for Market Research Analyst IV

1 Job Family Competencies – Data Analytics
Proficiency Level -4
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Discusses best practices and concepts in data analytics.
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Level 2 Behaviors
(Light Experience)
Collects data from sources to provide data analysis and insights.
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Level 3 Behaviors
(Moderate Experience)
Makes recommendations based on findings from data analytics to report to potential clients.
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Level 4 Behaviors
(Extensive Experience)
Communicates data analytics results to initiate insights to stakeholders and our organization.
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Level 5 Behaviors
(Mastery)
Develops new Data Analytics methodologies and procedures to support business in decision making.
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2 Job Family Competencies – A/B Testing
Proficiency Level -3
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Cites examples of A/B testing tools for all applications.
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Level 2 Behaviors
(Light Experience)
Applies A/B testing principles and methods to adjust the design based on results.
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Level 3 Behaviors
(Moderate Experience)
Executes A/B testing programs to provide hypotheses and recommendations based on results.
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Level 4 Behaviors
(Extensive Experience)
Approves the setting up of A/B testing processes as well as plans to be used for our campaigns.
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Level 5 Behaviors
(Mastery)
Creates a thorough AB testing agenda to drive enhancement of marketing effectiveness.
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3 Market Research Analyst IV - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Market Research Analyst IV
Proficiency Level - 4
5 Competency for - Market Research Analyst IV
Proficiency Level - 5

8 soft skills or competencies (core competencies) for Market Research Analyst IV

1 Core Competencies – Products And Services
Proficiency Level -4
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Cites examples of how customers use our business's products and services.
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Level 2 Behaviors
(Light Experience)
Describes our organization's current marketing campaign.
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Level 3 Behaviors
(Moderate Experience)
Announces and explains updates of products and services and delivery.
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Level 4 Behaviors
(Extensive Experience)
Enhances employees' understanding of several sets of interrelated products and services and their interdependence.
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Level 5 Behaviors
(Mastery)
Conceives and plans our business’s future structure according to the target market and P/S strategy.
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2 Core Competencies – Innovation
Proficiency Level -4
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
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3 Market Research Analyst IV - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Market Research Analyst IV
Proficiency Level - 4
5 Competency for - Market Research Analyst IV
Proficiency Level - 5

Summary of Market Research Analyst IV skills and competencies

There are 0 hard skills for Market Research Analyst IV.
10 general skills for Market Research Analyst IV, Data Analytics, A/B Testing, Competitive Environment, etc.
8 soft skills for Market Research Analyst IV, Products And Services, Innovation, Attention to Detail, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Market Research Analyst IV, he or she needs to be skilled in Products And Services, be skilled in Innovation, and be skilled in Attention to Detail.

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